After having watched Seth Godin’s short video titled, “The Tribes We Lead,” left me with a sense of empowerment and drive to start my own “tribe.”  He not only provided a valid insight to how people are making change through the use of social media but they are changing the world.  These groups of people with common interests can now be connected easier and fast to help fight a cause and to make change around us.

As a youngling, I grew up with the basic PC in my household, but soon into my preteen years our house was officially on the net.  At that time I was still a bit too young to get involved with what the internet had to offer, though once high school hit, I was on instant messenger like it was my full time job.  It was simple, easy two way conversations between friends, talking about our day, what was happening over the weekend, etc.  Soon after AOL became a nationwide sensation, so did chat rooms.  Chat rooms became the new biggest craze – instead of a two way conversation you could talk to dozens of people all at once.  Even though this was a starting point to where we are today – grouping people together with similar interest and social environments – chat rooms were unorganized and messy.  It was hard to follow individual conversations when there were multiple lines streaming down the computer screen.  As time progressed, so did chat room and the more people were becoming aware of the mass amount of people and exposure to one another, drew in illegal and inappropriate content.  This particular trend that caught on some time ago set a foundation to what we see now.  There are forums of people [or tribes as Godin discusses] that speak about similar interests or dislikes, there are specialized shopping website, protesters, reviews, etc.

Seth Godin provided circle of success which gives a great everlasting flow to this movement.


About Spinto

Where to begin.... I was born and raised in the Burlington, Vermont area. After graduating college at Lyndon State College (wayyy northern Vermont), I moved to Massachusetts to work for a promotional products company. A few years later I relocated to western Massachusetts where I took a job at a community college as their in-house marketing manager. During this time, I decided to open the floodgates and own and operate my own business named Otnip Graphics. Otnip Graphics helps to positively promote business' through innovative marketing strategies and branded design collateral. All while this is going on, I decided I wanted to expand my knowledge in marketing to help our college keep a competitive advantage over local colleges, thus I enrolled myself in graduate school at SNHU to achieve my goals. Keeping myself busy and motivated is the only way I know and wouldn't change anything! On a more personal level (because I do have a personal life, I think...) I am getting married next October (Oct. 20) in Vermont. I have been chipping away at the large and small details to complete our wedding plans and hopefully while I accomplish all that I set out to do, I can relax and enjoy the wedding, and yes, the planning too. My hobbies include any kind of crafts/art projects I can get my hands on, watching brain rotting TV, skiing, running and enjoying time with my fiance and our little silky terrier, Pixie Lou.

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