Alexis Ohanian: How to make a splash in social media
Mister Splashy Pants—need I say more. A brilliant, yet intriguing name will inspire individuals to find out more about a serious matter—saving humpback whales. Web 2.0 was the reason this name came to be created.
It is actually interesting how a group of marketing individuals can sit around a conference table and try to brainstorming the next big campaign. Ideas fly back and forth, hours are lost in productivity and really where did it end up going? Nowhere—just a bunch of concept-web scribbles on a dry-erase board. With the amount of talented and witty individuals in our world, sharing the work is not only free, but it may become more successful to tap into what the web/people have to offer.
In the case of GreenPeace—an activist group to help protect our environment—started a name-a-whale competition, while most of the suggestions that poured in were sophisticated and thoughtful, one had commented they should name the group “Mister Splashy Pants.” Even though the name was amusing for a serious campaign, it surprisingly received a large amount of positive feedback from Reddit and BoingBoing, which are both social news websites to which users can submit content and is ranked by voters.
Web users have a wealth of knowledge and know exactly how and what they respond to, so why not ask them? As Ohanian discussed in his video, you have to let go, you have to let some of the power be put back into the hands of users. Be honest, open to change and in the end you’ll most likely wind up on top [of Reddit].
To view the video clip, click here